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Are Paid Advertisements Misleading or…?

I think it’s safe to say that social media has become a platform for greatness but also a place in which people do not show the truth about themselves or others, I’m guilty of this too, most of my Instagram posts are from when I’ve been out doing fun things, not just of me getting home after work and watching Netflix most evenings. There is a culture motivated by likes and this often leads to photos or posts that distort the person behind them.

But I think it’s becoming ever more apparent the power that some people have on social media. We see this from the US President, so why shouldn’t be expect this from your everyday person?

So I was watching the Netflix documentary about the Fyre Festival, it’s shocking how misled thousands of people have been and I feel so bad for the rest of the Fyre company who were pouring their passion for tech into creating what they described as the “Uber of the entertainment industry”. The way in which the manipulation could happen is through social media (mainly Instagram) influencers and super models who they paid $250,000+ for one post about the festival. The result was disappointment from the customers who not only got ripped off by the “festival”, but that’s now reflected in who advertised it. Obviously, the models like Hailey Beiber and Kendall Jenner weren’t to know the fraudulent activity going on behind the scenes, but if they weren’t intending to go to the festival and be a part of it then is it ethical they take such a huge sum of money to persuade others to go?

The US government is now looking into stricter laws on how you advertise through social media, you’ll probably notice that when a celebrity endorses a product on social media and is being paid for it you’ll see the hashtags #ad or #sponsored etc. But that doesn’t mean that they are necessarily associated with that brand and product, they’ve just accepted a large sum of money for their PR team to send a tweet or for them to make a quick Instagram video.

Social media can be used for great things, but stuff like being paid to post something is a controversial matter if the person posting it doesn’t truly believe in what they are posting, it’s just adding to the fake persona of the individual whilst also influencing and manipulating others, particularly young and vulnerable people who think if a product is what their idol uses and they can have it too, that’s the goal.

I support the celebrities and influencer platforms, but I hope that something like the Fyre festival is learnt from and that kids aren’t getting caught in the paid advertisements.

Let us know your thoughts on paid ads below or on our social media @TashaITGirl 🤓📲

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Wominspiration: Digital Marketing

Had a great evening yesterday speaking about my career and how i digital market, honoured to have been asked by Eileen Brown as it was her BCS Digital Marketer book launch 📚

Met some lovely people and it’s always great to put yourself out there to practice speaking and support events when you can.

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A Toast To The Old & New Year

2018 personally and professionally was a great year.

I completed my dissertation and graduated with a First Class Honours degree in Business Computing from Brunel University; I started my job at Whitbread and are now 4 months into it! I won the WCIT 2018 Outstanding Student Award and was asked to become a Journeyman of the livery. IT Girl blog increased views immensely which was amazing to witness and documented my year, see the success of it here @ 2018 Reflection.

I travelled to Copenhagen, Amsterdam, Cornwall, Corfu, Rome, Dorset and Edinburgh.

I hung out with friends and family a lot, doing loads of new things and carrying on traditions of others.

I’ve witnessed the struggles of my boyfriend getting into flying school (due to medical), then I’ve witnessed him flourish there and excel at his exams.

I brought in the new year with the same group of friends that I have since I was 14.

It has been a really great year, so I’ve been apprehensive that 2019 will continue the trend. My boyfriend made a good point to me, even though there aren’t the milestones that 2018 had within it, I can still create my own goals to meet; so here they are:

  • I want to expand IT Girl so that it reaches more people and extends what is posted.
  • I want to complete each rotation within my graduate scheme with at least 3 deliverables in each.
    • Architecture
    • Service Delivery
    • Project Management
    • And others to be decided…
  • I want to be able to improve on my public speaking
  • I want to be confident in my work
  • I want to deliver my services further within the WCIT
    • WCIT Charity Social Media
  • I want to help CityMaaS develop and deliver strong, in whatever capacity I can.

What are you milestones/goals this year?

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Site Feedback

I have been spending some time planning and looking into how to advance this site even further, and I came across some feedback from August that I don’t know how I missed…

You’re blog is so cool, I don’t think I’ve ever stopped reading it this summer so far. You have some very valid points about women in tech and I agree with them all especially where you talk about being the only girl in a group. Also congrats on your graduation 🎉🎉

Feeling very appreciative and heart warmed by this!

I’d love to hear more about your feedback and where it can be improved, please comment below:

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Ravali Reddy – IT Testimonial

Ever since a young age, I’ve always found an interest in maths and science based subjects. Despite there being times when I felt like wanting to pull my hair out of frustration, there was that great feeling of pride and accomplishment at the end of it all when I’d solve an equation or when I’d conduct an experiment.

However, during my GCSEs, I also developed an interest for Business and this further developed during my A-levels when I participated in the “Young Enterprise Challenge”. From this, I picked A-levels based on my interests at the time: Business Studies, Chemistry, Maths and ICT. When looking into university courses, I was keen on further exploring options that would tie in my interest in both Business and Computer Science which naturally then led me to completing a degree in Business Computing. I was eager to start my career in an industry where I could help others and I knew that technology played a vital part in this.

Technology itself intrigued me and I was keen to learn more about the various ways that businesses use technology to provide to their consumers e.g. by using some of the current “buzzwords”; Big Data, Machine Learning and Blockchain, to name a few.

Unlike some of the other sectors, I knew that the opportunities in the IT sector would be limitless and the career prospects were strong therefore it was obvious to me that it was a promising place to begin my career.

By Ravali Reddy

Twitter: @ravalii_
LinkedIn: Ravali Reddy

Website: bit.ly/ravalireddy