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Are Paid Advertisements Misleading or…?

I think it’s safe to say that social media has become a platform for greatness but also a place in which people do not show the truth about themselves or others, I’m guilty of this too, most of my Instagram posts are from when I’ve been out doing fun things, not just of me getting home after work and watching Netflix most evenings. There is a culture motivated by likes and this often leads to photos or posts that distort the person behind them.

But I think it’s becoming ever more apparent the power that some people have on social media. We see this from the US President, so why shouldn’t be expect this from your everyday person?

So I was watching the Netflix documentary about the Fyre Festival, it’s shocking how misled thousands of people have been and I feel so bad for the rest of the Fyre company who were pouring their passion for tech into creating what they described as the “Uber of the entertainment industry”. The way in which the manipulation could happen is through social media (mainly Instagram) influencers and super models who they paid $250,000+ for one post about the festival. The result was disappointment from the customers who not only got ripped off by the “festival”, but that’s now reflected in who advertised it. Obviously, the models like Hailey Beiber and Kendall Jenner weren’t to know the fraudulent activity going on behind the scenes, but if they weren’t intending to go to the festival and be a part of it then is it ethical they take such a huge sum of money to persuade others to go?

The US government is now looking into stricter laws on how you advertise through social media, you’ll probably notice that when a celebrity endorses a product on social media and is being paid for it you’ll see the hashtags #ad or #sponsored etc. But that doesn’t mean that they are necessarily associated with that brand and product, they’ve just accepted a large sum of money for their PR team to send a tweet or for them to make a quick Instagram video.

Social media can be used for great things, but stuff like being paid to post something is a controversial matter if the person posting it doesn’t truly believe in what they are posting, it’s just adding to the fake persona of the individual whilst also influencing and manipulating others, particularly young and vulnerable people who think if a product is what their idol uses and they can have it too, that’s the goal.

I support the celebrities and influencer platforms, but I hope that something like the Fyre festival is learnt from and that kids aren’t getting caught in the paid advertisements.

Let us know your thoughts on paid ads below or on our social media @TashaITGirl 🤓📲

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